Every marketer’s target is to increase the conversion rate and reduce the cost of every conversion. When you design an AdWords campaign you should make sure that your conversion rate increases. Here are some simple ways you can increase your conversion rate.
It is found that about 70% people leave the shopping cart on their first visit to a site. So, you shouldn’t be disappointed when you find out that most of your first-time visitors have left your site without taking any action. You should have a remarketing strategy in place. That is, you should show the ads a few more times to those people who have already visited your site. This will increase the conversion rate.
Aligning ad with the landing page
Many people click on the ad but leave after getting to the landing page. Your landing page must be attractive and contain the same message as your ad. If you mention something in your ad and have something else on the landing page then the visitors will be disappointed and leave the page. So, your ad and landing page must be aligned.
Find out what the competitors are doing
You can find the keywords that are giving best return to your competitors. There are sites like ‘SpyFu’ that lets you look at the keywords your competitors are using. That way you can use those keywords in your ad or use something better.
These simple tricks can increase your conversion rate drastically. You should use Google analytics to find out how your campaign is performing. You should then change your campaign accordingly to get the best results.
For eCommerce campaigns, Google AdWords can be a very effective marketing tool. But you need to ensure that you are getting the maximum profit out of your campaign. Here are some ways to make earn maximum profit from such campaign.
Google shopping ads
You should run Google shopping ads. These ads show your product images along with the prices. This type of ads can generate very high revenue. To create these ads you will first need to register for a Google merchant account. Then create shopping feed and set up your shopping campaign.
Include negative keywords
In case of eCommerce campaigns, Google shows searches based on the words that you use on the product page. Though you can’t set up the keyword in this case and ask Google to show results based on the keyword, you can use negative keyword so that Google doesn’t show products having those keywords. So, for example, if you are selling ornamental flowers then you can add ‘flower ornaments’ as a negative keyword so that Google doesn’t show up searches based on these terms. ‘Ornamental flower’ is quite different from ‘flower ornament’; so if you don’t use the negative keyword, Google may show the wrong search results.
Look at your mobile performance
If necessary, you should have a separate PPC campaign for your mobile. You must keep in mind that customers use various devices to buy products or services. Your website must be mobile optimized.
Setting up an AdWords campaign only won’t get you results. You should make sure that you are getting the maximum profit out of your campaigns. These tips will help you to get more profit from AdWords campaign.
Google AdWords campaign is an exciting project. You anticipate the result and hope for the success of your campaign. If used properly, AdWords marketing can be very effective in promoting your brand. Here are some tips for successful AdWords marketing.
Do some keyword research
You should first find out what the customers want. Your product or service should fulfill the needs of your customers. You should use the Keyword Suggestion Tool of Google’s AdWords to look for phrases that people use to search for similar products or services. This way you will be able to find out the right keyword for your Adwords marketing.
Calculate your budget and cost of the campaign
You should first find out how much you can afford the campaign. You will need to calculate the maximum cost-per-click you can afford. Then find out how much the keyword you have selected costs. You should also find out your profit margin so that you can set up a realistic budget for your campaign.
Make the landing page attractive
Your landing page shouldn’t necessarily be your homepage. You can make the other pages your landing page as well. You should make sure that the landing pages talk about the things you have mentioned in your ad.
You should keep track of the keywords that are bringing more return on investment and the keywords that are simply not working. Many tracking these you will be able to manage your campaigns in a better way.
Use help resources
Google Adwords has a number of helpful resources. You should visit the help center to learn about the new tools or changes made in Adwords. You will be able to learn in detail how you can make the best use of your Google Adwords campaign.
You should have a unique selling point for your product or service. It should stand out from the competitors. By using Google AdWords campaign properly you will be able to attract lots of customers to your site.